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Nudging, incentives and rewarding to best promote healthy behaviours in the youngest: novel approaches discussed at JRC workshop

The workshop 'Countering obesity by combining behavioural insights and novel ICT tools', held in Varese last week, brought together experts from the fields of public health, nutrition and sports science as well as psychologists, behavioural economists and information and communication technologists.

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The unconventional mixture proved successful; the participants actively discussed the spread of obesity amongst the younger population and came forward with novel ideas for its prevention using most recent behavioural insights and cutting edge information and communication technologies.

As obesity levels continue to rise among the children and adolescent in most EU countries, the workshop was designed to provide those attending with creative ideas to target the issue.

Top-notch speakers discussed approaches such as nudging, incentives and rewarding as well as the use of social media, smartphones, games and physical activity trackers to best promote healthy behaviours in the youngest populations. In addition, lively brainstorming sessions allowed for the exchange of best practises and for the development of a concrete project that combines reward schemes and ICT to promote healthy eating and physical activity among young adolescents.

The Workshop was held in Varese (Italy) on the 4th and 5th of October 2012. It was co-organised by two Institutes of the Joint Research Centre, the Institute for Health and Consumer Protection (JRC-IHCP) and the Institute for Prospective Technological Studies (JRC-IPTS) in the framework of the JRC’s Enlargement and Integration Action. 
 
A workshop report is currently being prepared. 
 

BaranowskiPhoto:

a) Symbolic photo. Copyright © ORGANIRAMA 2012.

b) Professor Tomas Baranowski presenting the sci-fi action and adventure videogame 'Escape from Diab'. The game is based on social cognitive, self-determination, and persuasion theories and aims at promoting fruit and vegetable intake (with the goal of lowering obesity and type 2 diabetes) among children and young teenagers. Copyright EU 2012.

 

 


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